avatar-adahl.jpg Alex Dahl

How to Expand Your UX to a New Audience

As your business grows, you’ll probably reach a point where you need to grow your audience as well. Not just acquire more customers in your target segment, but expand to more segments and new types of customers. How do you adapt your product to your new audience? How do you avoid a “least common denominator” solution that isn’t great for anyone? At Okta, we faced these questions when the Stormpath team joined the company last...

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