You’ve completed your integration with Okta and published it on the Okta Application Network (OAN). Now it’s time to tell the world! Raising awareness for your integration among joint customers and new prospects will help accelerate adoption, differentiate your app from competitors, and drive new business.
Please keep us in the loop with your marketing plans by emailing firstname.lastname@example.org.
The following list of marketing activities have worked well for partners.
The initial launch of your integration is the best time to make a splash. Here are some ideas to make the most of it.
Twitter and LinkedIn are the most effective networks for sharing integration announcements. Be sure to include @okta in your post so that we can reshare.
@Envoy: Become an office hero by seamlessly syncing your employee directory with Envoy and @Okta! http://bit.ly/1TYvaoQ
Write a company blog post describing the value of your integration to your customers.
Example post: Lucid: 2016 Feature Review: SCIM
Write a help center article educating admins about your integration’s capabilities and how to enable it.
Example article: Envoy: Okta employee provisioning integration
Alert customers to your integration by featuring it in your customer newsletter.
Ensure your sales engineers and reps can speak to you integration capabilities. Consider briefing them, adding a FAQ to your company knowledge base, and creating a slide on the integration to include in sales decks.
List your integration as a new feature in your product release notes.
In addition to amplifying your launch marketing, we’ll alert our thousands of customers to your integration.
We’ll highlight your integration as part of our quarterly OAN round-up on the Okta blog.
We’ll feature your integration in the OAN section of our monthly customer newsletter.
We’ll educate our sales reps about your integration in our monthly sales newsletter.
We’ll include enhancements to your integration in the “Application Update” section of our Product Release Notes.
Ask a joint customer - maybe the one who tested your integration - if they’d be willing to share their experience using your app with Okta. We can highlight a great success story on the Okta blog or even create a customer journey video. To discuss, email Partner Marketing at email@example.com.
Oktane is the industry’s leading identity conference and a great way to showcase your app to over 2000+ IT pros, cloud experts and developers.
Consider sharing your integration story with our partner community via a testimonial video.
If you have new marketing ideas or additional questions, please contact firstname.lastname@example.org.