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Promote Your OAN Integration

You’ve completed your integration with Okta and published it on the Okta Application Network (OAN). Now it’s time to tell the world! Raising awareness for your integration among joint customers and new prospects will help accelerate adoption, differentiate your app from competitors, and drive new business.

Please keep us in the loop with your marketing plans by emailing partnerdg@okta.com.

Marketing Activities

The following list of marketing activities have worked well for partners.

Partner Launch Checklist

The initial launch of your integration is the best time to make a splash. Here are some ideas to make the most of it.

Social Media

Twitter and LinkedIn are the most effective networks for sharing integration announcements. Be sure to include @okta in your post so that we can reshare.

Example tweet: @Envoy: Become an office hero by seamlessly syncing your employee directory with Envoy and @Okta! http://bit.ly/1TYvaoQ

Blog post

Write a company blog post describing the value of your integration to your customers.

Example post: Lucid: 2016 Feature Review: SCIM

Help Center Article

Write a help center article educating admins about your integration’s capabilities and how to enable it.

Example article: Envoy: Okta employee provisioning integration

Customer Newsletter

Alert customers to your integration by featuring it in your customer newsletter.

Sales Enablement

Ensure your sales engineers and reps can speak to you integration capabilities. Consider briefing them, adding a FAQ to your company knowledge base, and creating a slide on the integration to include in sales decks.

Product Release Notes

List your integration as a new feature in your product release notes.

Okta Launch Support

In addition to amplifying your launch marketing, we’ll alert our thousands of customers to your integration.

Quarterly Blog Post

We’ll highlight your integration as part of our quarterly OAN round-up on the Okta blog.

Customer Newsletter

We’ll feature your integration in the OAN section of our monthly customer newsletter.

Sales Newsletter

We’ll educate our sales reps about your integration in our monthly sales newsletter.

Product Release Notes

We’ll include enhancements to your integration in the “Application Update” section of our Product Release Notes.

Ongoing Marketing Opportunities

Joint Customer Case Study

Ask a joint customer - maybe the one who tested your integration - if they’d be willing to share their experience using your app with Okta. We can highlight a great success story on the Okta blog or even create a customer journey video. To discuss, email Partner Marketing at partnerdg@okta.com.

Exhibit at Oktane

Oktane is the industry’s leading identity conference and a great way to showcase your app to over 2000+ IT pros, cloud experts and developers.

Testimonial video

Consider sharing your integration story with our partner community via a testimonial video.

Questions?

If you have new marketing ideas or additional questions, please contact partnerdg@okta.com.